INDONESIA: Because you're worth it - HIV and the hairdressers

from IRIN

A visit to the barber’s shop or hairdressing salon in Indonesia could entail far more than a shave or a trim - a lesson in HIV/AIDS and how to prevent it.

The French-based international company L’Oréal, with the support of the UN Educational, Scientific and Cultural Organization (UNESCO), in December 2007 established a programme to encourage Indonesian hairdressers to discuss HIV/AIDS awareness with their clients.

The L’Oréal campaign -“Hairdressers of the world against AIDS”- was launched in May 2005 in South Africa and has been going in 15 countries, including India, China, Thailand, Malaysia, Germany, Spain, France, Italy, the UK and Brazil. UNESCO has provided educational materials for the awareness training seminars.

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